We also understand that the crew are in many ways more important than the yacht itself. The Morley Yachts team spent a great deal of time over the years meeting the crew. We try to get to know them, to be able to match the right crew with the guests. A good crew is more important than a good yacht when it comes to the overall experience. This is an old crew photo, and I don’t like the fact that they are wearing sun glasses, but the Captain is one of the great characters of our industry and he always puts together a fun crew.
We travel great distances, at our own expense, to inspect yachts for our clients. On one occasion Morley even went as far as Bora Bora to inspect a yacht and then flew to Hawaii to present his findings to the client. We literally travel the world to find yachts and meet clients face to face, with frequent trips all over Europe, the US, Africa, Asia and the Middle East.
Morley Yachts has never been afraid to respond to opportunities as they arise and “think outside the box”. The most notable examples of this were the opening of an office in Tunisia in 2009 and the creation of Morley Group and Morley Asset Management for the purpose of marketing Marina Bizerte and management of a marina in Djerba. Morley Yachts had an office in Sidi Bou Said, in the picturesque village adjacent to Carthage.
Tim Morley’s wife, Nathalie, was one of the founders of Fashion TV. We arranged charters for them and managed their F DIAMOND party ship for charter. An original looking vessel that could host 1,000 people for a party and did just that. The ship cruised the Mediterranean and as far as Thailand and Hong Kong.